VMLY&R COMMERCE, a new end-to-end “Creative Commerce Company” combining the talent and scale of two thriving global offerings. VMLY&R COMMERCE will operate as a distinct company within the VMLY&R global network. WPP agencies Geometry and VMLY&R will bring together their respective commerce capabilities to provide world-leading expertise and delivery for clients at a time of unprecedented global growth in e-commerce. VMLY&R COMMERCE will be led by Global Chief Executive Officer Beth Ann Kaminkow, currently Global CEO of Geometry.
VMLY&R COMMERCE will be central to the VMLY&R network’s total brand and customer experience offering. It will help connected brands grow by unifying client strategies around commerce to drive both brand equity and conversion.
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