Martina Hagebölling

Secretary General

EUTEC Latin America & German Chapter

Martina Hagebölling is an international experienced expert in Business Development, Marketing and Sales in regions of Europe, Asia and Latin America.

With her strong expertise in the fields of marketing, sales and brand strategies, her holistic view of global business and her focus on tech and digitalization, she is dedicated to supporting companies navigating the complex and diverse marketplaces and seeking opportunities for profitable growth.

Martina holds more than 25 years of demonstrated professional experience on a national and international level in the lighting, quality monitoring, tools and automotive industry. During that time, she developed strategic international marketing and sales cooperation partnerships, networking platforms and open space innovation dialogues. She is enthusiastic about playing a role in increasing and optimizing company’s market shares and productivity as well as inspiring and motivating them for new business opportunities.

Martina has a diploma degree in industrial engineering and management with additional qualifications in change management, lean management and business coaching. She has an entrepreneurial mindset, a pragmatic approach and is fascinated by engineering, digitalization, and artificial intelligence themes as well as agile management methods.


Martina is now the Secretary General of both the Latin American Chapter and the German Chapter of the European Technology Chamber. She is committed to supporting European corporations to access new business opportunities in Latin America, to contribute in reaching the SDGs around the globe and to use their technology for the greater good.