Africa Alliance – September 2021
Overcoming challenges and competing successfully in the African marketplace are as important for today as for tomorrow. Africa can be described as a multilingual, multicultural, multi-ethnic and multiracial continent with over 55 countries, and deciding to make an investment in it can be challenging yet rewarding.
Doing business in Africa is exciting because it combines the science and art of business with many other disciplines, such as economics, anthropology, ‘geography, history, language, jurisprudence, statistics and demography. The primary types of business that external players can undertake in Africa are export-import trade and foreign direct investment (FDI). The business sector investment drivers include agriculture, energy, health, education, finance and environment, and advocate for greater diversity and inclusion in decision making for Africa to grow and thrive.