Starting date of project: 2020
Duration: 2 years (ongoing)
UNDA is a German based, social-ecological sustainable startup that invented the UNDA sustainable drinking bottle, combining sustainability with multifunctionality. Characterized by Swiss Made quality, eco-design and zero waste. It can be used flexibly and easily. Be it at home, at work, when traveling or sports.
Their unique approach is to create a product that is multifunctional and therefore prevents more disposable products than others. Also, they seek to be more user friendly (easy to clean) and as sustainable as possible. The Sustainable Development Goals 2030 – are a plan to eradicate poverty and hunger and combat inequality, injustice, and climate change by 2030. They apply to all countries in the world: industrialized, emerging and developing countries. They make it clear that we have a shared responsibility for the world. Their focus is to ensure SDG14, life under water, isn’t affected by pollution and plastics.
UNDA, together with customers, is additionally committed to achieving the following goals: clean water and sanitation SDG6, sustainable consumption and production SDG12, climate action SDG13, life below water SDG14, life on land SDG15 and partnerships to achieve the goals SDG17.
UNDA has been featured in WIRED, GQ, Vogue and BZ publications as well as winner of EU Tech’s SDG Awards 2021 for SDG14 and in EU Tech publications.
Creating a new market is a big challenge, because the UNDA is an invention: The world’s first sustainable multifunctional bottle for drinking, eating, and storing. The customers must learn how the UNDA differs from classic drinking bottles. Videos and Influencers are the best way to show the multifunctionality of the bottle.
The innovative 3-in-1 technology made it possible for the first time to produce a sustainable multi-functional bottle that is, on the one hand, a practical mobile catering system – transporting drinking and eating. And on the other hand, it generates no waste due to its 100% recyclability. The user can prevent waste without compromising on their lifestyle. As a result, every UNDA buyer can reduce their environmental footprint. They believe, SDGs can be better served globally by selling their product worldwide, decreasing the use of one-time plastics, replacing it with a sustainable, permanent solution instead.